What the code does when scanned
Customers scan the code and land on your review form. Nothing sits between the scan and that page.
77-3.com makes a static code. The review link is stored in the pattern itself, so the code never expires, cannot be tracked, and keeps working even if 77-3.com disappears. It is generated in your browser, and your link is never sent to or stored on our servers.
How to make one here
- Get your review link. In Google Business Profile, select Read reviews, then Get more reviews, then the share icon, and copy the link. Google moves these buttons from time to time, so the labels may differ slightly. Older versions said Ask for reviews or Share review form.
- Paste it in. Choose the Google review link type and paste your link.
- Design it. Add colors or a logo. Keep the code dark on a light background, since dark-on-light codes scan most reliably.
- Check the scan result. Every design is test-scanned in your browser before you download it. If it will not scan, the page says so and suggests a fix, usually more contrast or a smaller logo.
- Download it. Save a PNG at 512, 1024, 2048 or 4096 pixels, or an SVG vector file for print.
Google's own share screen can also make a basic QR code. 77-3.com adds colors, a logo, a scan test and an SVG file for print.
Where to put the code
Put the code where customers already look when a visit or job ends:
- The counter or checkout area
- Table tents on dining or waiting-room tables
- Receipts and invoices, near the footer
- Thank-you cards in the package or at the door
- Job-completion paperwork, so the customer can scan it before they sign
- Your service truck, on the door or back panel
How to ask for a review
Ask at the moment of a good experience, while the customer is still happy with the visit. Keep it plain, for example: Thanks for coming in today. If you were happy with the work, a Google review would mean a lot to us. The code is right here.
Do not offer a discount, a freebie or money for a review. Google's review policies do not allow incentives in exchange for reviews, so ask without attaching any offer.
Why a static code fits your review link
Your review link does not change, so a static code is a good match. A printed sign needs a fixed destination.
The trade-off is that a static code cannot be edited after printing, and 77-3.com cannot change where a printed code points. If your review link ever changes, print new codes. For the difference between the two types, read static vs dynamic QR codes.
We do not track scans, so you will not see how many people scanned the code.
Print it large enough to scan
Print the code at least 2 cm (about 0.8 inch) wide. A common rule of thumb is that scanning distance can be about 10 times the code's width, so a counter sign should be larger than a receipt code.
Leave a blank margin around the code. The standard calls for a margin 4 modules wide, and many codes still scan with less, but do not go below 2. Test-scan with a phone before you print a large run. Current iPhone and Android camera apps scan QR codes without an extra app.
For sizes by use, see the QR code size guide.
Add your logo
To put your logo in the center, use the QR code generator with logo. Adding a logo raises the error correction level to H automatically. That makes the code denser, so print a logo code a little larger than a plain one.